Custom Market Executive Briefs

Combine Original Market Intelligence with Lead Generation

PRG Market Research Briefs are a turn-key solution offering an unique opportunity for marketers to convey critical information to your target audience on a brand, product or solution, or market factors. Each Brief is a custom-developed report based on a market research study created collaboratively among the Brief sponsor, PRG market research group and on-staff industry experts.

Turning your Brief into Qualified Leads

  • Your Executive Brief is posted on our publication's website and promoted to key target segments to gain maximum exposure.
  • Customized registration page captures qualified leads.
  • Dedicated marketing to our publication subscriber lists will generate numerous qualified leads.
  • The final PDF e-report will also be provided for client's own handling and distribution.
  • Opportunity to present your Brief as a market research webcast where the results are delivered to a highly targeted audience. This is a unique opportunity to generate leads while strategically complimenting your overall marketing communication.

Samples of Recent Executive Briefs

Zebra Technologies

In the fall of 2011, Peerless Research Group and Modern Materials Handling surveyed materials handling professionals on behalf of Zebra Technologies to better understand how RFID technology is being employed to improve materials handling efficiencies.

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Amber Road

Faced with rising costs and the complications associated with attaining the best rates, optimal routes and visibility into shipments, Peerless Research Group and Logistics Management conducted market research for Amber Road in 2011 to better understand how logistics and transportation operations are working to better understand and manage their international freight procedures and costs.

Findings showed that while costs are considerable, far too many operations are relying on outdated methods to calculate rates, select routes, evaluate carriers and handle billing and contract management procedures.

Survey results revealed that investments in RFID are justified and defendable as applications are . . .

  • improving inventory, asset and labor management practices
  • reducing overall materials handling costs
  • improving the quality of service provided to customers

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Kronos

One of the most significant and controversial issues facing logistics and transportation managers is how they will conform to CSA 2010 guidelines and properly plan for Hours of Service (HOS) program changes.

In June 2011, Peerless Research Group and Logistics Management conducted a survey with Kronos, Inc., to better understand how fleet operators are managing to control expenses while, at the same time, maintain satisfactory service levels.  Our survey concluded that these regulations will force managers to replace a significant percentage of their drivers which will have a direct impact on productivity, capacity and costs.  And while labor optimization and management is a critical initiative, only one-third currently rely on a labor management solution.

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Forte

Distribution is one of the fastest-changing processes in the world of logistics. With the number of online and mobile orders on the rise, distributors are grappling with how to best control their costs while serving customers across multiple channels of distribution. Some call this “multi-channel distribution.” Others refer to it as “omni-channel distribution.”

Regardless of the term, the market is moving to a buy from anywhere/ship from anywhere/deliver to anywhere distribution model. Customers can buy an item in a retail store, over the Internet from a PC or laptop in their home or office, from their smartphone or their tablet or do it the old-fashioned way and ring up a call center. That order can be filled from a distribution center, a 3PL, a retail store or drop shipped from a manufacturer or a vendor. And it can be shipped directly to the customer’s residence or business, picked up at a store or delivered for pickup at a third party location.

While multi-channel distribution is thought of as a retail phenomenon, a study conducted by Peerless Research Group on behalf of Modern Materials Handling magazine for FORTE showed that distributors and manufacturers are also under pressure to meet the challenges of multi-channel distribution.

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Ryder

Manufacturers and shippers are facing increasing difficulty in their ability to bring product to market in a speedy and cost-effective manner. Companies are driven to reduce inventory levels as the cost of carrying any excessive finished goods is becoming prohibitive. 

To aid in their ability to get product to market in a timely, cost-efficient manner, as well as to better leverage demand forecasts, supply chain managers are turning to an array of non-traditional solutions. One such program is “product customization” which allows for tasks such as light assembly, kitting, as well as other value-added services to be postponed right up until final distribution. This flexibility reduces the risk of carrying surplus inventory and enables manufacturers and product distributors to modify the base product to fully satisfy customer demands. 

The motivating force behind the demand for these capabilities is to help manufacturers and shippers have better control over inventory, help companies better leverage their supply chains to improve profitability, and be able to meet customer demands in an efficient and expeditious manner. 

A recent survey conducted by Peerless Research Group validated the overwhelming desire for manufacturers and shippers to reduce supply chain costs, lower inventory levels, build more flexible supply chains, be more responsive to customers, and create more efficient ways of getting product to market.

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Purolator

Canada is far and away the largest trading partner of the United States. That makes economic, political, and geographic sense, given the longstanding history of free trade, political stability, and friendly relations between the two North American allies. The U.S. Census Bureau reports that in 2012, $292 billion in goods were exported to Canada from the U.S.

A common misconception is that the Canadian logistics market is simply an extension of the U.S. market. It isn’t; and believing Canada is a simple “extension” is the root cause of most mistakes made in cross-border shipping. Moving shipments into Canada can be a challenge. Or, more accurately, it can be a series of challenges.

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