PRG offers research to help identify segments of a market or audience that may, in fact, present greater opportunities than others.
These studies reveal differences across market sectors to determine and evaluate which segments are unique in terms of demographics, product usage behaviors, buying intentions and behaviors, which factors most greatly influence purchase decisions, etc.
Segmentation research will help ascertain those segments with the greatest, or least, potential opportunities. Some key measurements may include:
- Organization’s present and future requirements for a particular solution
- Product/brand attributes considered important when evaluating providers of a particular solution
- Product benefits derived
- Usage and purchase intent
- Brand perceptions
- Market demographics