Saddle Creek - May 2018 (LM & SCMR)

"Ready or Not: Omnichannel Fulfillment & Distribution"

Omnichannel is the new black. Recognizing that omnichannel shoppers buy and spend more, are more loyal and are here to stay, companies of all kinds are jumping on the bandwagon — striving to sell their products wherever and whenever their customers are shopping.

In doing so, they find themselves faced with heightened customer expectations — for product and availability information, delivery and return options, and seamless service. Accommodating these expectations is no simple feat, but it is an increasingly critical competitive differentiator.

To better understand how companies are handling omnichannel fulfillment and distribution today and planning for the future, Saddle Creek engaged Peerless Research Group to conduct an online survey of Logistics Management readers, including manufacturers, retailers, ecommerce companies, wholesalers and distributors, in November 2017.

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